White Rabbit
Transform and translate an existing product into a completely different product.
Branding | Packaging
The milk candy, White Rabbit, reshaped it into a different purpose with the opposite style.
This is the final poster design that was decided on. I consulted my peers for some opinions, and some of them did not see the face of the rabbit in the first two iterations, so I decided to keep it slightly cleaner. There is a much better amount of space that surrounds the text and the image.
The rough texture of the font and outlines work well with the feeling that I wanted to portray with a juxtaposition to the lighter font that was chosen for the tour locations.
Sketches
The assessment of the original branding was that it was a soft, creamy candy that made people feel reminiscent of the past. Soft, chewy, delicious.
I worked with typography to create a poster that would express those notes with only typography. It came out feeling like, well, packaging. Plain, pure, clean.
The main color of the original didn't give much to work with in regards to background, and adding color to the piece, but I found that the black and whiteness of it did make the red font more noticeable.
These are some initial iterations of the poster design in which I have turned it into a punk rock tour poster. I have decided to keep with the black, white, and red color palette with black being the main color to give it a dark, edgy look.
White Rabbit Vinyl
Final
The Vinyl was a separate solo project in which I thought "a band won't be complete without an album"
I kept the same color palette of red, white, and black along with the same elements of stars and textures that were rough in both the fonts and the items.
I was inspired by the punk and rock scene hand horns, and created a finger puppet of a rabbit to represent the album cover. The eye in the vinyl is the eye of the rabbit staring back at the user.