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Cattery Cafe

Creating an animation and letter mark for a cat cafe business.

Branding | Animation

Cattery_Animation.gif
CL_delivery.jpg

For the letter mark, I decided to envelope the entire letter "C" with the cat instead of having the letter show only part of the cat.

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The qualities of a cat that people often think about include softness, roundness, flexibility, and stretch. I wanted the letter to highlight the roundness and stretch ability of a cat similar to how they will elongate when being picked up. 

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I knew that I wanted to do a café since I enjoy coffee a lot, and cat cafes were becoming popular.

Cat_Cafe_Lettermarks-01.png
24_Cafe_Lettermarks-01.png

SKETCHES

CLeung_Cat_Font.jpg
Asset 1.png
Asset 2.png

I started with the letter "K" instead, just thinking about the café and coffee in general.

General thoughts when designing "K"

  • Fluidity of the liquid

  • The coffee bean 

  • Cup of coffee

  • Coffee machine/kettle

With the letter "C", it incorporated both the café and cats into each other.

Process

  • The cat itself

  • Paw prints of the cat

  • Coffee pot in the shape of a cat

  • Coffee pot cat

  • Pastries in cafes in a cat shape

Color Iterations

Font exploration

I pulled colors based on combinations that felt cozy while keeping the colors of the font related to the realistic colors of a cat: white, orange, brown, black.

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Colors that did not work - since they were too closely related to Halloween colors

  •  Black and Orange

  • Black and Purple

 

I settled on a Dark Blue that looked close to black, and an orange creamsicle color that was similar to coffee with milk

I searched for mainly sans serif fonts and ones that were heavily rounded to keep with the characteristics of a cat. 

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The letter mark fit the fonts that were thicker and were similar in weight.

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The final font style landed on Righteous. The font exemplifies other aspects related to being a cat. The dynamic tilt of the "e" and the letter "a" has spurs that make it similar to the shape of a fish.

Menu Mock up

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Cattery_Menu-01.png

This menu was created independently from the original project.

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It explored composition and menu layouts - it is a one sided menu.

I wanted to keep the same color scheme as the logo as it contrasted well. 

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I kept it lighthearted and cute with the paw print and the fish in the background.

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The menu items are inspired by healthy foods and treats that cats can consume without harm. 

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